How do you differentiate yourselves from the market? What is your vision?

Coyuchi has been in business for more than 30 years and has set the standard for sustainable home textiles, creating the market and demand for organic luxury home goods.

Our sustainability mission and circular business model have proven a clear draw for customers and allowed us to introduce industry-defying sustainability initiatives like 2nd Home™, the first sustainable, circular program of its kind in the home textile industry, and The Coyuchi Climate Council, a group powerful minds across fashion, regenerative farming, and sustainability working toward a goal of Net Zero Emissions by 2025 and Net Positive Emissions by 2030.

Beyond that, Coyuchi was an early adopter of a direct-to-consumer sales and marketing approach; creating a distinct advantage over incumbents and start-up newcomers in the luxury space. This has resulted in a high lifetime value customer, luxury retail partners such as Nordstrom, and our flagship store in Marin County.