Coyuchi hasalargely millennial customer, a critical demographic for sustainable goods and spending power. Studies show that millennials favor ethical consumption over price when purchasing goods and services and 83% of millennials want the brands they are buying from to align with their beliefs and values (source). According to McKinsey, millennial spending is expected to increase to $8.3 trillion by 2025; investment in Coyuchi highly aligns with one of the more powerful consumer groups to date.
What is the typical target audience?
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